Cover of my Book! [Dutch version]


The cover of my book is finished [for the Dutch version].

Hope you like it! – Let me know what you think.

The English version will be available hopefully around July 2010…

Brand New Game Digital Interactive Branding

>The latest insights on Digital Interactive Branding using the CoCha model as a tool to develop an interactive branding strategy within the renewed media landscape.

Got Milk?

A real cool game produced in 2007 to raise the awareness amongst children that drinking milk is actually good for you!

This game contains multiple levels with a great learning curve.
It is REALLY impressive.

Check it out here

Also be sure to check out the Got Milk website. It’s very nice as well!

Mobile Advertising 2020 Vision from Ogilvy and Acision

>Basically they apparently share my vision that in the future all media merge. The central concept is used to create ‘content’ that reaches out to consumers through certain channels in a specific context… More to read HERE:

Forrester research on digital consumer behavior


Brand New Game Digital Interactive Branding

>This is a brilliant way of looking at new media. Forget all you knew about Media and check out this presentation about Digital Interactive Branding!

Social Media redefined and structured!


Finally a comprehensible layout of all digital interactive media. Nowadays it’s hard to know what to do on the web.
If you are interested in Digital Interactive Branding check out this pdf posted by BrandNewGame

Let Them Play With Your Brand

>This is the presentation I recently held at the Marketing Information Event in Rotterdam and the day after at the Cc_Live Interaction event in Den Bosch. Go Check it out!

Bart Hufen presented at the Marketing Information Event in Rotterdam


Just got back from two days of Marketing Information at the event in Rotterdam.
My presentation was about gaming as a marketing tool – of course, but the session after mine was about product development through consumer involvement. Something I believe in and will have elaborate cases in my book (check Lego Factory on the search engine below). It was amazing to hear that from the six groups that took part in the workshop, four of them came back predicting an imaginative concept for would be something with gaming…. I am not making this up!

My presentation was about the future of branding, which comes basically down to:

1. Be remarkable to be noticed
2. Continuously evolve your brands and products
3. Invest in your relationship with consumers

Apart from that I described the gaming industry and the ‘gamer’ – sharing three slides from Today’s Gamer research by TNS-NIPO.

In the end I showed 5 cases, which are also available at BrandNewGame/cases

If you wish to check out my presentation go to the ‘news’ section from next week.

Shaping Your Brand Future 2010 – BrandNewGame Brand Management