Game in the City 2011 Indigo booth


This game is visually stunning and seems to be really fun to play as well!
I saw it at ‘Game in the City’ last Friday where I also gave a presentation about marketing your brand for young entrepreneurs (graduates).
The game is called Cargo Commander and is inspired by (amongst other things) ‘The Cube’. If you haven’t seen that film, go rent it soon!
The video will explain the rest and if you would like to parttake in the open beta, please go to and use the SECRET code: goldenticket …

Dutch Game Awards 2011 Openings Film


The opening film for the Dutch Game Award dinner last Thursday. I had great fun that evening with some great individuals from the Dutch Gaming Industry. Hopefully the organization can keep up the high level of tasteful food, drinks, chicks (chicken breast that is)…and euh… GAMES of course!

Below some more pictures of games and the dinner… I am the guy with the mustache… Remember Movember (getting sponsored for prostate cancer)…

 Two new friends I met that develop game trainings for students (

 Me and the ladies… 😉

There was in fact – an iTable … although not designed by Apple… 

A VERY cool game concept : a puzzle game made in two months by just one guy: Jay van Hutten – his ‘one-red-button’ game is called ichi: check it out on

Bob Derksen over uniek project [Dutch – Sorry]

> By exception a Dutch video from one of the partners I work with just because:

A. It was his first Pecha Kucha presentation
B. He did a great job presenting – very funny and very much as himself
C. It was a great project that I saw coming to life from close distance and really enjoyed being (tiny) part of.

Pecha Kucha presentatie from Today Designers on Vimeo.

Go to their website for more creative shizzle:

Lady Mitra interacting with Wall of Balls.MOV


Last week I visited London, Manchester and Birmingham with a delegation of the most promising Dutch Creative Companies. During this tour we visited all kinds of events like the entrepreneur conference in the Milky Building in Tech City (Shoreditch) on Monday, the BBC studios, a match making lunch, a meet and great with our prime minister – Mark Rutte and a high tea in the town hall of Manchester. The third day we went to Launch – a game event in Birmingham and we visited RARE Entertainment – one of the key developers for Xbox Kinect. They created the best selling Sports series. I went back to London on Thursday to have a fabulous day with my good girlfriend Mitra and she took me to all kinds of museums (VNA & Science Museum) and a fantastic authentic Iranian restaurant near Paddington and Hyde Park (hidden park as we call it).

This is just a small video of Mitra interacting with a video wall that uses the Camera Interaction Technology. At first we didn’t understand what it was about until the balls started to copy the shape of her movement… Well done by the artist!

Below some pictures of the other stuff we visited during the tour in the UK and my moment with our prime minister! I handed over the Dutch version of the book (Laat met je merk spelen). Be sure to download your personal copy of ‘A Brand New Playground’ at (it’s in English of course 😉 

Hope you enjoy!

Office games are Serious games!

> This article has been shamelessly copied from the newsletter by the Entertainment Software Association (check to subscribe)


Companies know that keeping employees motivated and monitoring their performance are key to running a successful business, and many now view entertainment software as a helpful tool in these efforts. Increasingly, companies like IBM, Target, and Deloitte are integrating video game elements, such as achievements and real-time progress tracking, into the workplace to improve employee motivation and productivity. This new management trend gives workers an interactive platform to monitor their individual performance, motivate them to improve output, and encourage them to participate in trainings and other work-related education courses. 
Games have played a role in the workplace for several years, as many companies capitalized upon the engaging nature of games to train employees, build brand loyalty and advertise products to consumers. Given their effective role in the office, companies increasingly utilize the beneficial aspects of video games in everyday endeavors. In fact, tech-industry research firm Gartner projects that by 2014, roughly 70 percent of large companies will use video game elements for at least one business process. Additionally, the market research firm M2 Research estimates that by 2014, revenue from in-office game software, consulting, and marketing will reach $938 million, a substantial increase from this year’s revenue of less than $100 million.
Already, a number of major companies have incorporated video game elements into a variety of business processes. SAP AG, one of the world’s largest business software firms, uses a variety of games in the workplace, including a golf game that helps assign sales leads to employees and an environmental awareness game that awards points to employees for reducing their carbon footprint through various tasks like carpooling. At Target, cashiers receive a score based on the speed of each check-out transaction, and at the end of the day, receive a total success rate score. IBM integrates numerous video game dynamics into its business processes, including a game calledCityOne, an interactive simulator that helps corporate and government leaders learn how to solve complex business, logistical, and environmental issues faced by cities.
Other companies, like Facebook, Photobucket, Mozilla, and Fern Expo use tools such as Rypple, a social performance management platform that combines aspects of social media and game play with digital reward-giving. Rather than waiting for annual or semi-annual performance reviews, Rypple allows for active goal-setting and consistent, timely feedback in the workplace. Appearing similar to a Facebook page, the program enables project team members to interact with each other in a number of ways, including tracking the assignment and completion of work by using status bars and badges, taking and organizing notes from one-on-one meetings, commending specific team members for their efforts with achievement-like badges, and anonymously requesting feedback on projects and performance.
The application of video game components in the workplace produces significant results. LiveOps, Inc., which runs virtual call centers, provides one example. The company uses video game applications to improve the performance of its 20,000 call agents. Beginning last year, the company awarded agents virtual badges and points for tasks such as making concise phone pitches and closing sales. Additionally, digital leader boards allowed each agent to compare his or her achievements to fellow colleagues. Since the system’s implementation, agents reduced their average call time by 15 percent, and raised sales by 8 percent and 12 percent among certain agents. 
As an increasing number of companies infuse video game mechanisms into their processes and office culture, many employees will be able to leverage these systems and methodologies to produce greater results and generate increased energy in the workplace

Advergames and my tour in the UK next week!

>As you might know – I am going on a ‘UK-Tour’ next week organized by our Ministry of Funny Walks, I mean Economic Affairs and Foreign Affairs and we’re going to visit London, Birmingham and Manchester in four days time (and then some leisure time for me in London). During the tour we will meet a lot of game developers and brands that are interested in using games as a marketing tool. Amongst them are Matmi – and they have quite an impressive list of advergames and cool brands they  work for (amongst them: Lilly Allen!).

Check out the advergame below and be sure to check my blog next week to see the pictures after I handed out my book (Laat met je merk spelen) to our very own prime minister Mark Rutten during the high-tea in Manchester! You can still download the English version of my book HERE. Should be cool!

Also we are visiting the BBC Studio’s in Manchester (on Tuesday), Microsoft Kinect and the conference ‘Future gaming and digital media’ in Birmingham on Wednesday. I will be in London again on Thirst-day, Free-day and Sad-third-day when I leave again…. 😉 so if you want to meet up – give me a shout through Twitter or Text message!

Matmi presents Iron Maiden The Final Frontier…

Check out more advergame concepts at their website:

My presentation during Games for Brands in London today


Check out my presentation at Games 4 Brands below 

BrandNewGame @ games for brands final

This is the first version of my presentation for today.

To download a free copy of my book, please go to and spread the word! Let me know what you think through Twitter @BartHufen

A Brand New Playground to be released during ‘Games for Brands’ convention in London

>This weekend I will be finishing my book ‘A Brand New Playground’… finally – a year of hard work comes to an end… 😉

The book will be released during the ‘Games for Brands’ convention in London on the 27th of October.

Also I will be handing out the Dutch version of my book (‘Laat met je merk spelen’) during the High Tea with our Prime Minister Mark Rutte in London in November 2011! How cool is that!?

Please feel free to download and spread the free summary of ‘A Brand New Playground’, which you can download HERE and let me know what you think.

I will make the full book available starting November 1st 2011 – so be sure to check out my post about that end of October!

Deloitte Business Simulation Game


An interesting example of a real classic ‘business game’ to serve the three P’s: People, Planet & Profit for (in this case) TNT. Employees where challenged to think of creative solutions to help TNT expand without harming the planet.

I will try to add some slides of the pdf presentation I saw soon.
More information can be found on Deloitte’s website.

The Internet changed… an overview: 1993 vs 2011

>Thanks to my dear friend Lessie Hampton a great overview of the evolution of internet comparing the current (2011) with 1993…

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