Games for Internal Branding: Microsoft Silver Line Society ARG

>

Microsoft used an Alternate Reality Game to encourage players (employees) to increase cooperative working. The puzzles had to be solved by working together before the 7th of december….

The strength of the execution lies in the fact that both virtual- and real-world elements have to be combined to achieve all goals… check the films to learn more!

Posted in alternate reality, Microsoft, Personnel, Serious game | No Comments »

Posted by admin on:
Monday, December 6th, 2010

Games to support change management problems

>Today my dear client Air Cargo Netherlands (Aniek) and I held a presentation at the Marketing Information Event 2010 at the World Forum in The Hague (Den Haag ;-).

IJsfontein GameWise, Atos Consulting and BrandNewGame have teamed up to develop a great game containing loads of e-learning elements in a series of three stunning games of which the first is soon to be released.

It all started end 2009 when Air Cargo Netherlands, Schiphol airport and the Dutch Customs approached IJsfontein GameWise with the question how a game could support their goals.

We sat down with them and decided to go into an ‘analyse-fase’ to determine if – and if so – how games could help to achieve their goals. Soon we discovered that this would be a really cool project and we have been working on it the past year, doing interviews with all the stakeholders within the logistic chain surrounding Schiphol. After the interviews BrandNewGame developed the first ideas which gameconcepts could be effective for their specific needs. IJsfontein is nearly finished developing the first game and I am very proud to have been working with them on this FANTASTIC project!

The presentation below will explain more about their specific situation and will give you insights how games can be used to achieve marketing goals.

Games for Change Management – SmartGate the game

The gametrailer for the first game is stated below:

Posted in Personnel, Serious game | No Comments »

Posted by admin on:
Thursday, November 25th, 2010

Games to help organizational transitions and as a training tool

>

We are currently working on a real cool project for Air Cargo Netherlands, Schiphol Airport and Dutch Customs.
To support an undisturbed flow of goods and speed up delivery times, the three parties mentioned above came up with a concept called ‘SmartGate’.
It basically comes down to a combination of a central database containing all digital data necessary to accompany cargo from A to Z and an integrated process in which all parties work together and provide information upfront (in-time) and complete.
If shippers (like Philips or ASML for instance) send all the information necessary to inform Customs in-time and complete, the risk analysis can be done upfront and cargo can be cleared and marked ‘green’ before it even arrives to the airport. Some cargo (explosives for instance) need to be checked anyhow, but sharing information within the logistic chain is the first step towards an integrated process.
Together with GameWise, BrandNewGame has analyzed the logistic process and defined a game concept to increase awareness of SmartGate and internalize the required future working method.
The plan is to create a central game-dashboard where players login (check screen dump) through their web-browser. After they are logged in, they can play through the logistic process on a virtual airfield where they encounter various mini-games at each step in the process. These games will give insight in specific challenges and dilemma’s. Eventually the games will train the players which information is essential for specific cargo shipments, how completeness and sharing of information will improve the flow of the process.
Hope to inform you soon about more cases, BrandNewGame and GameWise are also working for a large international bank and the port of Amsterdam.

Posted in Personnel, Serious game | No Comments »

Posted by admin on:
Friday, May 7th, 2010