Check out this model of Gameplay Mechanics that I developed and the short video with explanation how I look at game design and share your thoughts. Maybe I left things out that you feel are essential, but I tried to keep it as simple and generic as possible. I hope you like the voice over… it’s inspired by Fallout 2…

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For my Dutch followers a short impression of the essence of my book ‘Laat met je merk spelen’! The most important message is that the gaming industry continues to grow spectacularly, especially the ‘applied gaming’-sector as we call it. Besides that I stress that advertising agencies should hire specialists to develop effective game concepts instead of their own art directors that have not studied game design….
Bill Clinton was the keynote speaker that day by the way… unfortunately I was too busy that day to actually see his talk… ;-(

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We released our compliance game in October 2012 here in The Netherlands for 2.500 employees of Ziggo (a cable, internet and telephone company). It was a great succes as you can read here: http://www.brandnewgame.nl/bizz/projects/

The company below has a different proposition and chose to use a more ‘realistic’ cartoon style than we did, but it looks like a nice alternative and a great adventure compared to classical training, to ssay the least: it’s interactive!

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>After a short holiday (21 days) on Bali I finally have time to write a new posting!

It’s been a very relaxing vacation, but as soon as I got back in Holland I moved offices (and home) to Amsterdam and I forgot to move my internet & Wifi connection… so that’s being taken care of and hopefully I will be online again starting next weekend, thanks to T-Mobile.

Just a quick posting of what I encountered during my trip to Bali at Singapore airport.

They actually have a touch screen hanging on the bathroom where you can rate the person taking care of the toilets! How cool is that?

I think it’s a great initiative and I hope that they pay a variable salary to the (wo)man in charge.

Be sure to send me your own examples of Gamification in Real life through Twitter (@BartHufen) or by email (barthufen@brandnewgame.nl).

Cheers!

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Skip the short intro, and jump to Chief Scientist JP Rangaswami from Salesforce.com

It really starts getting interesting after 20 minutes when he starts talking about the 4 drivers people have:

1. Acquire
2. Defend
3. Bond
4. Learn

And the way he sees these elements in game genres, divided in hearts, spades, diamonds and clubs.

I can see the following comparisons based on our most essential drivers:

1. Acquire (greed: posses, collect, own, badges)
2. Defend (need for safety: a roof over our heads, safety, clothing, protection, food, etc.)
3. Bond (social, sharing, relations, interaction, CRM, Cooperative gameplay, teams, network)
4. Learn (skills, competences, knowledge, developing personality, rewards, level-up, XP, progress, etc.)

A lot of inspiration for my next book and a job I am currently working on! 😉

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>After reading their free whitepaper about gamification I found this presentation on Slideshare. I believe Bunchball is one of the agencies that ‘don’t believe the hype’ but have their own vision of how gamification can help brands to achieve their goals… level up and +10 points for Bunchball – they just unlocked the RESPECT badge for achieving their goal of convincing me they know what they’re talking about ;-)!

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>Do you know Nike+ ? I’ve been using it for some time and really like the fact that you can measure the length of your walks, the timing, the fact that Lance Armstrong congratulates you after you ran your tenth (or so) trip or more than 50 miles.

However. Every time I go running I get annoyed by all the trash lying on the streets and in the woods. For the past six months I’ve developed a ‘liking’ of taking trash out of the forest and rewarding myself with imaginary ‘Karma-points’. It is also fun to ‘get caught’ while ‘stealing’ trash from the forest and throwing it into trash bins and (hopefully) inspiring people that way.

This is how I came up with the idea for the ‘Trash Can Run’…

Also because I saw a local Dutch TV station asking the Dutch population to help collection trash on the ‘big trash collecting day’. But ‘initiating’ one day a year to collect trash doesn’t change people’s behavior, it only creates awareness. To really solve the problem, you need to change people’s habits and stimulate positive behavior – e.g. having people pick up trash where-ever they go or whenever they go running (or take a walk in the forest with their kids).

Here is how I think it should work, but please feel free to comment and help me out with the loose ends.

Before you take your walk or start your run, you need to ‘log in’ at a ‘trash can near you using your smartphone and barcode or QR code reader.

Then you start your tour or ‘run’ while looking actively for trash. Of course, in the beginning you are only allowed to collect paper trash, worth only 1 point per item (paper digests rather easily compared to other products) and when you advance to next levels you can collect other items.

Paper: 1 point
Plastic 10 points
Tins (cans) 25 point
Batteries 100 points

Of course the more you collect, the more points you gain and the bigger angel you will become online (more karma points will make you a saint!). But how to measure your points? Well – here comes it: most products that people leave behind have a barcode. These barcodes can be scanned with your mobile and connected to the trash-can you dump them in. This way local governments can also track how much trash was thrown away in certain trash cans!

Consider the leaf above as a ‘marker’, QR code or barcode.

As said, of course your points will be tracked through a system online, like in the case of EcoVille for Fiat Ecodrive. And the leaderboard shows the local heroes per forest, block or district, like mayors in Foursquare. Apart from points the trash collectors will also earn badges and call signs, like: paper boy, plastic fantastic, tiny tin, sigaret butt-kicker, etc.

The great thing is that people will start looking for other places in the city to collect trash as soon as they run out of trash in a specific area, so in the end – whole cities, parks and forests will be cleaned by runners and kids with families!

This idea needs sponsors, from governments, recycling companies and maybe even companies like Nike – So if you are connected – spread the word and save the planet 😉

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