> When I started writing the Dutch version of my book ‘A Brand New Playground’ (Laat met je merk spelen) and thought about how games could be used to achieve marketing objectives, the last thing I thought I would come across is the development of a game to support change management issues. Ironically this example was […]

>I have updated my earlier presentation about building brands in the digital era. It is based on five years of research and reading books about strategic branding and management of organizations that grew from good to great (Jim Collins). Other books I took inspiration from are The Tipping Point, 7 Habits of Highly Effective People, […]

> I am happy to announce that my book has been chosen by Kluwer to be part of the TOP 10 Management Books in 2010. Apart from that I can announce that the free English summary is almost finished and will be available for download from the 1st of January 2011. (1-1-11 😉 This is […]

> Microsoft used an Alternate Reality Game to encourage players (employees) to increase cooperative working. The puzzles had to be solved by working together before the 7th of december…. The strength of the execution lies in the fact that both virtual- and real-world elements have to be combined to achieve all goals… check the films […]

>This presentation show you how services can be sold as product-add-ons. Just like in my book it describes opportunities to sell services as product+ or upgraded products. Like a game with 5 extra levels (this was done during the presell period of the game R.U.S.E. for instance)… Service in the Industry is not a Product […]

> Games Anywhere:How platforms, business and media are changing the way people play In two years’ time more iOS games have been released than the total of all console games since 1980 – in fact, twice as many, with four times the number of Flash games on game portals, while games are entering the television and […]

> Check out this really funny banner… but euh… don’t click it… unless you want to find out what the fun is… Cool banner

>Today my dear client Air Cargo Netherlands (Aniek) and I held a presentation at the Marketing Information Event 2010 at the World Forum in The Hague (Den Haag ;-). IJsfontein GameWise, Atos Consulting and BrandNewGame have teamed up to develop a great game containing loads of e-learning elements in a series of three stunning games […]

> I know this weblog is not yet the next Wired.com but I am very proud to announce that I currently have 400 unique monthly visitors according to Google Analytics with a refuge-percentage of only 10%This means that people that come to my weblog are actually reading the content and got there because they wanted […]

> Yesterday I visited ‘Game in the City’ in Amersfoort (The Netherlands). I held a short presentation in the morning how games can be used as a marketing tool and after my presentation there where three case presentations by Flavour, Real & Soepel and Achtung! During the day there where various presentations about games, serious […]