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    Alcatraz Prison – An Epic Experience!

    A short photo-overview of my visit to Alcatraz prison where legendary Al Capone was held captive from 1934 through 1938. This prison features in ‘The Rock’ and ‘Escape from Alcatraz’ with Clint Eastwood. It was an epic experience to be able to be in jail and even in isolation…

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    Key Learnings about Serious Game projects

    After writing the Dutch version of ‘A Brand New Playground (Laat met je merk spelen) in 2009 I was fortunate enough to get involved in some pretty cool and prestigious serious game projects and I never left the scene ever-since. Projects I was involved in (together with IJsfontein – I was merely just a consultant) […]

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    Visiting Silicon Valley in May & LA in June!

    BrandNewGame

    To all my followers on this blog: I will be in Silicon Valley from May 26th until June 2nd if you want to meet up. After that I will be in L.A. (Los Angeles) for the E3 and meetings from June 3rd until June 5th. Send me a TWEET @BartHufen or email at barthufen at […]

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    The Essence of Playing a Game

    Failure is part of ‘Learning’… that’s why games RULE in comparison to traditional ways of learning…

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    Project Glass: One day…

    BrandNewGame

    > As I wrote in ‘A Brand New Playground’ this just MIGHT be the future of glasses and technology…

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    Friday Fun: I’m an Art Director

    BrandNewGame

    > This is why Art Directors SHOULD NOT develop game concepts…

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    Social Gaming Trend Report 2012 by Newzoo

    BrandNewGame

    > An interesting outlook from my friends at Newzoo on social gaming or casual gaming as it was called since the social media hype exploded into our faces… 😉 Check it out and let me know if you have any questions through Twitter. Newzoo Trend Report: Casual Social Games – February 2012 View more presentations from […]

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    Re-mission Revisited: Fighting Cancer

    BrandNewGame

    >By Morton Geertsen  Reading a book can be like following a path of unique field knowledge and insights. I remember discovering the strange fields of math, or learning about the rules of creation in 3d programs. However, although a book interacts with you in terms of its ideas, which challenges you, you remain a relatively […]

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    SmartGate – The Game E-Learning Award Nomination

    BrandNewGame

    > Cool! We have been nominated for an e-learning award for the games IJsfontein developed for Air Cargo Netherlands, Dutch Customs and Schiphol airport. The games where developed to get ‘smart-working and e-freight’ across within the Airfreight sector around Schiphol Airport. We already won an award in the United States in 2011, but now apparently we […]

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    Bart Hufen in the Top 20 Global Gamification Guru’s!!!

    BrandNewGame

    >It’s fun to Google your name from time to time, especially when you have a rather unique name like ‘Hufen’… since there’s just one ‘Bart Hufen’ (up to now) – you tend to get a fair idea of how you mutualized your ‘online privacy’ in the past ten years. I googled my name yesterday and 181.000 hits […]

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Over ons

BrandNewGame ontwikkelt gamification concepten en applied games die organisaties helpen om verandering in beweging te brengen. Wij geloven dat verandering alleen op gang komt doordat mensen iets gaan doen. Daarom bestaat onze project aanpak ook uit drie fases waarbij we samen met de opdrachtgever aan de slag gaan. We beginnen met een GameStorm, gevolgd door een GamePlay sessie om vervolgens een werkend concept te ontwikkelen. Dat gaan we dan PlayTesten en uiteindelijk lanceren.

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