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    Grubby escaping through a window

    BrandNewGame

    > Worldfamous gamer ‘Grubby’ had to sneak out a building to avoid getting harassed by gamers! Amazing! (South-Korea)

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    10.000 hours of gameplay equals 10.000 hours of school from 5th to graduation

    BrandNewGame

    >Great presentation by Jane McGonigal Playing games strengthens trust and social structure of communities (collogues and friends) Herodotus invented playing games to distract people from existing famine and even stopped a war deviding the country in two, playing a dice game for the win and it is ‘proven’ I hope that the Jews and Palestine’s […]

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    TED TV – games are everywhere – Jesse Schell

    BrandNewGame

    >More people playing FarmVille than there are Twitter accounts!? “The iPhone is a Swiss army knife. Converged technology only works in pocket size… that’s why the i-Pad sucks!” According to Schell… And what about the new Ford that contains a minigame. The less gas you use, the bigger the virtual tree on your display grows… […]

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    Games to help organizational transitions and as a training tool

    BrandNewGame

    > We are currently working on a real cool project for Air Cargo Netherlands, Schiphol Airport and Dutch Customs. To support an undisturbed flow of goods and speed up delivery times, the three parties mentioned above came up with a concept called ‘SmartGate’. It basically comes down to a combination of a central database containing […]

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    Interactive movie for energy consciousness

    BrandNewGame

    > Check out this interactive thriller about the future of our politics around energy. It’s a nice conspiracy story – if you have all Sunday (and enough interest in the future of the world’s existence 😉 It’s quite intriguing and technically well done! There are some mini-games you can play, but as with most of […]

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    New Book: A Brand New Playground – Searching for CASES!

    BrandNewGame

    > Hi All! I just finished the Dutch version of my book ‘Laat met je merk spelen‘ (A Brand New Playground) and would like to start with the international (English) version soon. For this issue, I am looking for international cases of how games are being used as a marketing tool to achieve goals that […]

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    Pac-Man, Donkey Kong, Space Invaders, Arkanoid, Frogger and Tetris take over the world!

    BrandNewGame

    > Brilliant video – thanks to Patrick Jean and producers of ‘One More Production‘

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    Amazing Throwing Knife kill in Call of Duty: Modern Warfare 2

    BrandNewGame

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    Cover of my Book! [Dutch version]

    BrandNewGame

    > The cover of my book is finished [for the Dutch version]. Hope you like it! – Let me know what you think. The English version will be available hopefully around July 2010…

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    Brand New Game Digital Interactive Branding

    BrandNewGame

    >The latest insights on Digital Interactive Branding using the CoCha model as a tool to develop an interactive branding strategy within the renewed media landscape. Brand New Game Digital Interactive Branding View more presentations from Bart Hufen [BrandNewGame].

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Over ons

BrandNewGame ontwikkelt gamification concepten en applied games die organisaties helpen om verandering in beweging te brengen. Wij geloven dat verandering alleen op gang komt doordat mensen iets gaan doen. Daarom bestaat onze project aanpak ook uit drie fases waarbij we samen met de opdrachtgever aan de slag gaan. We beginnen met een GameStorm, gevolgd door een GamePlay sessie om vervolgens een werkend concept te ontwikkelen. Dat gaan we dan PlayTesten en uiteindelijk lanceren.

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