>This is ‘Da Bomb’ for all you arcade-classics game lovers and Atari fans. As most of you know, I used to work for Atari over a decade ago and this surely brings back memories! Check out this Arcade-control hub for iPad! Together with all your favorite classic Atari games (The app is called ‘Atari Greatest […]

> Spil Games, Flavour and BrandNewGame joined forced in The Netherlands to organize an event to enlighten brands and organizations about how games can be used to achieve marketing goals. The event is in Hillywood (Hilversum – The Netherlands) on the 19th of May from 14:00 hours. Bart Hufen (BrandNewGame) will explain more about the […]

>Did you see the Fiat Ecodrive system? It’s real cool! Check the video to see how it works! There is even a ‘EcoVille’ (comparable to Farmville in a way 😉 where the top 500 eco-friendly drivers are listed! You can compare your results to friends, your country and even the world! This is a FANTASTIC […]

>In this presentation Dick Krikke answers three short answers about the games that IJsfontein developed for ABN AMRO bank. I was personally involved in the analyses for the first game (The Retail Game). It explains the why, how and success in three strong statements. Drie vragen aan Dick Krikke van ABN AMRO View more presentations […]

> I didn’t watch it myself yet, but thought I’d post it quickly before the weekend. It should be good – a lot of Tweets on Twitter @Gabe Zichermann

> A cool way to motivate people to take the stairs more often… and – once more – as you can see: PLAY WORKS! It can actually change human behavior in so many ways as I have tried to show you on this weblog the past two years. Wether it be advisors at a bank, […]

>I am still wondering why brands are still hesitating to start developing cool branded games for the world. My book

> Sony Computer Entertainment just announced it sold 150 million PlayStation 2’s since the release in March 2000. I still remember this milestone event because I worked for Atari in those days as a product manager and we gave away 5 PlayStations to promote Reflections Driver 2! The PlayStation 2 could play DVD (where the PlayStation […]

>Finally after three months of updating my book it is currently being translated into English! Hooray! The title will be: A Brand New Playground – Building Brands in the Digital Era As I wanted to share the contents in an early stage please feel free to download and share the free summary (demo). You can […]

>I am really honored to speak during Trendsfactory 2011 next to people like Stephen Fellinger (Spin Awards), Martijn Aslander (Lifehacking) and the crazy Cor Molenaar (Shopping 3.0) and many others. I recommend all Dutch internet marketeers to subscribe to this event NOW as we will present the future of internet, social media and using games […]