>After reading their free whitepaper about gamification I found this presentation on Slideshare. I believe Bunchball is one of the agencies that ‘don’t believe the hype’ but have their own vision of how gamification can help brands to achieve their goals… level up and +10 points for Bunchball – they just unlocked the RESPECT badge […]

> This is what we should do in The Netherlands as well instead of placing more ‘speed cameras’ – REWARD people for not-driving too fast. A positive motivation works much better than negative conditioning and restrictions… Check out more cool examples at www.thefuntheory.com

> Report Finds More Women, Adults Play Games June 7, 2011 – Washington, DC – 72 percent of American households play video games and 82 percent of gamers are adults according to new research released today by the Entertainment Software Association (ESA). In a report released at E3, the world’s leading video game event, the […]

> Maybe you are one of the 90.000 Gran Turismo 5 players that participated in the online cup facilitated by PlayStation and Nissan? If not, you missed a chance of a lifetime if you like cars, tarmac and speed… Nissan introduced their 370Z in GT5 and challenged all players to participate in their cup on […]

> target=”_blank” A great example of gamevertising: branded content within FarmVille. Limited edition items, gainable in only one day! A nice promotion for McDonalds last year.

>A special thanks to Distimo for their monthly research in the Mobile business! Gfk predicts that end of this year there will be 750.000 iPad’s in The Netherlands. I think there will be MUCH more tablets towards the end of this year.  Here are some facts about the iPad and downloaded content… One year after launching the […]

>Do you know Nike+ ? I’ve been using it for some time and really like the fact that you can measure the length of your walks, the timing, the fact that Lance Armstrong congratulates you after you ran your tenth (or so) trip or more than 50 miles. However. Every time I go running I […]

> I’m really looking forward to this movie… although I do not believe that ‘everybody’ will start creating stuff. If you look at the statistics you still see my 1-9-90 model: < 1 % creates < 9% influences > 90 % consumes But this does not mean we are on a tipping point here… I […]

> Watch live streaming video from adage at livestream.com

>Vandaag een mooi artikel over Gamification in het Parool. Daarom even een doorverwijzing naar de verkooppunten waar mijn boek verkrijgbaar is. Mijn boek ‘Laat met je merk spelen’ is te koop via Bol.com, Managementboek.nl en de Kluwer Webshop. Uiteraard ligt het ook bij Selexyz en de betere boekhandels. De gratis samenvatting kun je HIER downloaden […]