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    Trash-Can Run by BrandNewGame.mov

    BrandNewGame

    > This video presentation explains the Trash-can run. A concept I developed to reduce litter in forests and parks. Check it out and let me know what you think! I am still looking for (Dutch) sponsors and interesting contacts in the fast moving and sports industry for the launch in april 2012!

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    Presenting some cool applied game cases

    BrandNewGame

    >Check out this presentation bij PSFK – some really nice and creative cases even some that help to make the world a little better like my trash can run for which I am still looking for sponsors! PSFK Future of Gaming Report [Preview] View more presentations from PSFK

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    Serious Games on BBCTV

    BrandNewGame

    > It’s a documentary from 2010 I think.

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    Zynga stocks available!

    BrandNewGame

    > Zynga stocks are available since last Friday. The starting bid was $10 releasing 100.000.000 stocks (!) – so Zynga was aiming for a minimum of 1 billion dollars in public capital!  The company was founded in July 2007 (less than five years ago!) by Mark Pincus and is named for his late American Bulldog, […]

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    Gaming and the Millenials – a summary

    BrandNewGame

    > I was reading this article about millenials based on research done by MTV Networks. A lot of their conclusions are stated in my book ‘A Brand New Playground (www.brandnewplayground.com) and I summarized the essence of their study below:  Half of Millennials said “People my age see real life as a video game” and almost 6 […]

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    ‘Laat met je merk spelen’ bijna uitverkocht!

    BrandNewGame

    >Just to be disruptive a Dutch subject title today. It says: ‘A Brand New Playground’ almost sold out! Of course I am referring to the Dutch version of my book. The first edition almost sold 1.500 copies so far in 15 months time. According to my publisher Kluwer this is good result for a book […]

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    How many you say? Go figure!

    BrandNewGame

    > During one of my presentations recently in the United Kingdom some one asked me how many game developers there are in the world. In my book I made an estimate that there would be at least 60.000 different kinds of boxed games available in the world since the beginning of the games industry in […]

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    Learning Faster by Playing Games?

    BrandNewGame

    >Introducing Morten Geertsen – one of my new Bloggers to the Gaming & Branding Universe! This is his first article: a summary of a paper about the effect of serious gaming! Here’s the article: Learning Faster by Playing! I recently stumbled across this study on serious gaming: Transfer of Gaming – Transfer of training in serious gaming. […]

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    Game in the City 2011 Indigo booth

    BrandNewGame

    > This game is visually stunning and seems to be really fun to play as well! I saw it at ‘Game in the City’ last Friday where I also gave a presentation about marketing your brand for young entrepreneurs (graduates). The game is called Cargo Commander and is inspired by (amongst other things) ‘The Cube’. […]

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    Dutch Game Awards 2011 Openings Film

    BrandNewGame

    > The opening film for the Dutch Game Award dinner last Thursday. I had great fun that evening with some great individuals from the Dutch Gaming Industry. Hopefully the organization can keep up the high level of tasteful food, drinks, chicks (chicken breast that is)…and euh… GAMES of course! Below some more pictures of games […]

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Over ons

BrandNewGame ontwikkelt gamification concepten en applied games die organisaties helpen om verandering in beweging te brengen. Wij geloven dat verandering alleen op gang komt doordat mensen iets gaan doen. Daarom bestaat onze project aanpak ook uit drie fases waarbij we samen met de opdrachtgever aan de slag gaan. We beginnen met een GameStorm, gevolgd door een GamePlay sessie om vervolgens een werkend concept te ontwikkelen. Dat gaan we dan PlayTesten en uiteindelijk lanceren.

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