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I am meeting Joseph Pine tomorrow to discuss his new book about the Multiverse… Should be cool!

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>This is the presentation I held yesterday at Marcom 2010 where I revealed some of the essence of my book – check it out!

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>The latest insights on Digital Interactive Branding using the CoCha model as a tool to develop an interactive branding strategy within the renewed media landscape.

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>This is a brilliant way of looking at new media. Forget all you knew about Media and check out this presentation about Digital Interactive Branding!

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>This is the presentation I recently held at the Marketing Information Event in Rotterdam and the day after at the Cc_Live Interaction event in Den Bosch. Go Check it out!

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Just got back from two days of Marketing Information at the event in Rotterdam.
My presentation was about gaming as a marketing tool – of course, but the session after mine was about product development through consumer involvement. Something I believe in and will have elaborate cases in my book (check Lego Factory on the search engine below). It was amazing to hear that from the six groups that took part in the workshop, four of them came back predicting an imaginative concept for Bol.com would be something with gaming…. I am not making this up!

My presentation was about the future of branding, which comes basically down to:

1. Be remarkable to be noticed
2. Continuously evolve your brands and products
3. Invest in your relationship with consumers

Apart from that I described the gaming industry and the ‘gamer’ – sharing three slides from Today’s Gamer research by TNS-NIPO.

In the end I showed 5 cases, which are also available at BrandNewGame/cases

If you wish to check out my presentation go to the ‘news’ section from next week.

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