>The latest insights on Digital Interactive Branding using the CoCha model as a tool to develop an interactive branding strategy within the renewed media landscape.

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>Basically they apparently share my vision that in the future all media merge. The central concept is used to create ‘content’ that reaches out to consumers through certain channels in a specific context… More to read HERE:

http://brandnewgame.nl/cms/wp-content/uploads/2009/12/BrandNewGame-Digital-Interactive-Branding.pdf

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