>In this presentation Dick Krikke answers three short answers about the games that IJsfontein developed for ABN AMRO bank. I was personally involved in the analyses for the first game (The Retail Game).

It explains the why, how and success in three strong statements.

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I didn’t watch it myself yet, but thought I’d post it quickly before the weekend. It should be good – a lot of Tweets on Twitter @Gabe Zichermann

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A cool way to motivate people to take the stairs more often… and – once more – as you can see: PLAY WORKS! It can actually change human behavior in so many ways as I have tried to show you on this weblog the past two years. Wether it be advisors at a bank, consumers to buy stuff or a whole logistic chain to be convinced that working together improves their business…

I actually did a concept like this stairs with students from HkU (School of Arts in Hillywood) where I helped them to record the sounds of a stairs that sounded like walking through a puddle of water. The installation was displayed in a museum in 2010.

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>I have updated my earlier presentation about building brands in the digital era.
It is based on five years of research and reading books about strategic branding and management of organizations that grew from good to great (Jim Collins).

Other books I took inspiration from are The Tipping Point, 7 Habits of Highly Effective People, Conversation Management, Conversational Capital, Free, Authenticity, The Experience Economy and loads of TED talks and research from Distimo, Nielsen, TNS Nipo, trend reports (Science of the Times, Most Contagious 2010, Forrester) and many, many more web-based intelligence.

I have compiled all the information into 5 Brand Objectives that each Brand and Organization should follow to become (or remain) successful in the Digital Era.

The presentation also includes my vision on the internet (forget offline and online, below the line or above the line!).

The third part of the presentation includes the CoCha-model about which I have been presenting a lot in 2010. I have changed ‘Consumer’ into ‘Communities’ since we are all more and more influenced by what we do on digital communities (social media) and influence all our party-members as we share what we think is cool, relevant or an exceptional product.

Let me know what you think!

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> Check out this really funny banner… but euh… don’t click it… unless you want to find out what the fun is…

Cool banner

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Waanzinnig sterke online documentaire over veilig bankieren, fishing, malware etc. Zelfs ik hoorde nog wat dingen die ik niet wist! Knap gedaan door XXS!

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Erg trots op deze recensie in Marketing Tribune!

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Nice way of promoting a movie in an ‘almost’ interactive video on Youtube. Check the experience through the link below…and don’t forget to share this article! 😉

http://www.youtube.com/expendables

This is another cool one, by Tipp-Ex:

Watch it by following this link: Tipp-Ex on Youtube

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A Classic way to change people’s behavior! – GAME ON!

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