>This weekend I will be finishing my book ‘A Brand New Playground’… finally – a year of hard work comes to an end… 😉

The book will be released during the ‘Games for Brands’ convention in London on the 27th of October.

Also I will be handing out the Dutch version of my book (‘Laat met je merk spelen’) during the High Tea with our Prime Minister Mark Rutte in London in November 2011! How cool is that!?

Please feel free to download and spread the free summary of ‘A Brand New Playground’, which you can download HERE and let me know what you think.

I will make the full book available starting November 1st 2011 – so be sure to check out my post about that end of October!

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An interesting example of a real classic ‘business game’ to serve the three P’s: People, Planet & Profit for (in this case) TNT. Employees where challenged to think of creative solutions to help TNT expand without harming the planet.

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>Thanks to my dear friend Lessie Hampton a great overview of the evolution of internet comparing the current (2011) with 1993…

Created by: Online University target=”_blank”

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What a great way to gamify physical surroundings. A train station in The Netherlands build a slide next to stairs. Go visit Station Overvecht in Utrecht and experience it for yourself!

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Check out this great slide next to the stairs of a train station in The Netherlands (Utrecht Overvecht to be precise)… I will slide down later today, but it was wet when I was checking it out today and I did’n want to have a wet tush at the start of my day… hahaha. More 2 Come!

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A great shortfilm by David Kaplan and Eric Zimmerman about games, gamification and how it could intrude into our daily life. One thing is not correct though. We will always know when we are playing and when we are nog playing. Stepping in and out of the circle of play is eminent and makes us very conscious of gaming and not-gaming.

More information here: http://futurestates.tv/episodes/play

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A great example of gamevertising: branded content within FarmVille.

Limited edition items, gainable in only one day!

A nice promotion for McDonalds last year.

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>A special thanks to Distimo for their monthly research in the Mobile business! 


Gfk predicts that end of this year there will be 750.000 iPad’s in The Netherlands. I think there will be MUCH more tablets towards the end of this year. 

Here are some facts about the iPad and downloaded content… 
One year after launching the iPad, Apple will be confronted with its first serious competition as both BlackBerry and Google enter the emerging tablet market. Apple has already seized momentum and grown the App Store for iPad in the first year to 75,755 applications developed by 21,975 publishers. Daily downloads in the Top 100 Overall paid and free applications for iPad combined exceed 500,000, while the daily revenue in the Top 100 paid is approximately $400,000 excluding in-app purchases.

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I’m really looking forward to this movie… although I do not believe that ‘everybody’ will start creating stuff. If you look at the statistics you still see my 1-9-90 model:

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>This is ‘Da Bomb’ for all you arcade-classics game lovers and Atari fans.

As most of you know, I used to work for Atari over a decade ago and this surely brings back memories!

Check out this Arcade-control hub for iPad!

Together with all your favorite classic Atari games (The app is called ‘Atari Greatest Hits‘ in the iTunes store) you can replay the legendary games on this great console!

The screen below shows you how it works. I WANT TO PLAY DONKEY KONG !!!

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