FRIDAY FUN: A Dutch – Real life Gamification concept by Achtung

Who-ever thought that peeing in a pot could become a competitive game? I saw peeball in London once, some 5 years ago, but this Dutch concept by Achtung is very nice as well! Check out the video – and no, that’s not a transsexual you see after 40 seconds, but a woman using a ‘plastuit’ (a pee-aimer for women – another great Dutch invention)…

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Netherlands in Top 5 Happiest Countries

American research shows that Dutch employees are in the Top 5 of happiest people in the world next to Denmark , Sweden, Norway and Germany. Surprise, surprise! Can you imagine how happy we would be if we could make our work more playful? Instead of feeling stress, we will feel invigorated  and excited to achieve the goals we set together and try to achieve with our co-worlers. I strongly believe that this will be my future business model: gamifying enterprises, like we did with ABN Amro two years ago together with IJsfontein. And like I am doing now at Ziggo on a project I can’t tell you too much about yet… ;-()

Bring Back the 40 Hour Work Week Infographic
Source: OnlineMBA.com

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Visiting Silicon Valley in May & LA in June!

To all my followers on this blog:

I will be in Silicon Valley from May 26th until June 2nd if you want to meet up.

After that I will be in L.A. (Los Angeles) for the E3 and meetings from June 3rd until June 5th.

Send me a TWEET @BartHufen or email at barthufen at brandnewgame dot nl

Then (if I am still alive after 7 days of gaming shizzle) – I will drive my (rented) Dodge Challenger to Vegas with my best friend Lorence – so join me then if you want to get drunk 😉

Let me know!

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The Essence of Playing a Game

>In my new book – I will be writing about how games are used in a business context, like playing at work for training purposes. The funny thing is that people in a work-environment are not used (and likely) to change. It’s remarkable that in games actually – we tend to try to reach the same objective in different ways even if it means losing a few lives (die trying). So in games we are very ‘open to change‘ and eager to learn.

A friend of mine is graduating at the University of Utrecht on a thesis about the effectiveness of games as a tool for internal communication and her opening quote is striking, because it defines exactly why I think using games in business environments is so effective. The words have been said by Henry Ford and goes as follows:

Failure is simply the opportunity to begin again, this time more intelligently. 

I am going to read the thesis now and I promise you will soon see a post here including the summary of the effects of games as an internal communications tool.

 ‘Laat op je werk spelen’ (A Business Playground / playatwork / workinplay)

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Project Glass: One day…

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As I wrote in ‘A Brand New Playground’ this just MIGHT be the future of glasses and technology…

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Friday Fun: I’m an Art Director

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This is why Art Directors SHOULD NOT develop game concepts…

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Social Gaming Trend Report 2012 by Newzoo

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An interesting outlook from my friends at Newzoo on social gaming or casual gaming as it was called since the social media hype exploded into our faces… 😉 Check it out and let me know if you have any questions through Twitter. Newzoo Trend Report: Casual Social Games – February 2012

View more presentations from Newzoo

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Bart Hufen in the Top 20 Global Gamification Guru’s!!!

>It’s fun to Google your name from time to time, especially when you have a rather unique name like ‘Hufen’… since there’s just one ‘Bart Hufen’ (up to now) – you tend to get a fair idea of how you mutualized your ‘online privacy’ in the past ten years.


I googled my name yesterday and 181.000 hits came up. Of course they’re not just exclusively about me, but I estimate 90% of all hits are.

I killed some time reading through the results and found out I am in a ‘Top 20 -list’ of ‘Global Gamification Guru’s’ ! Of course I was honored, because it’s fuel for my ego! 😉 I’m currently holding position 12 (coming from place 50) and I will make it my goal to hold the first position any week soon in the upcoming year!

You can help me by Twittering and Sharing all my upcoming articles! 😉

Thanks so much!!!

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Thank you reader! -> 50.000 pageviews for my blog

>Just a moment of a big THANK YOU to all my readers in the past 3 years.

I grew from 3.000 unique visitors in 2010 to 5.000 unique visitors in 2011 and hope it will continue to grow in 2012 to … I don’t know… 8.000?

Apart from the unique visitors we served 45.000 pageviews in 2011 compared to 18.661 in 2010.

Please spread the word and link your website or blog to mine so we can increase traffic for both of our websites!

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Your own private shopper in your bedroom: thanks to Kinect

> Another way to use Kinect technology… for shopping. Although it surprises me that they don’t use the camera to show you how the outfit actually fits to your body!? That would be the ultimate ‘fitting-experience’… but there is always room for improvement I guess… 😉

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