Een kort item over BrandNewGame en applied games vanuit de Vechtclub Utrecht op RTV Utrecht.

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Check out this HUGE Transformer in Germany – Kassel.

Of course I beat the crap out of him that night…

There is also a great ‘Castle’ and ‘Fortress’ on a mountain there… check the short film below…

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>Just to be disruptive a Dutch subject title today. It says: ‘A Brand New Playground’ almost sold out!

Of course I am referring to the Dutch version of my book. The first edition almost sold 1.500 copies so far in 15 months time. According to my publisher Kluwer this is good result for a book in such a niche-market that was written for Marketing Managers of which there are maybe 10.000 in The Netherlands. So I already sold my book to 10% of the market potential, which is excellent penetration! There are about 300 copies left, so if you want to get a hold of your copy of the ‘eerste druk‘ (first release), order it here: www.bol.com or here www.managementboek.nl It – generally – is rated with 4 out of 5 stars – so don’t take my word for it. If you send me a picture of yourself reading the book I will even hand sign it for you (Dutch residents only ;-)!

This is a Dutch review of the book in 2010 by Management Boek.nl
This is a Dutch review of the book in 2010 by Max Kohnstam:

The English version is still available for free through www.brandnewplayground.com

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>Vandaag een mooi artikel over Gamification in het Parool. Daarom even een doorverwijzing naar de verkooppunten waar mijn boek verkrijgbaar is.

Mijn boek ‘Laat met je merk spelen’ is te koop via Bol.com, Managementboek.nl en de Kluwer Webshop. Uiteraard ligt het ook bij Selexyz en de betere boekhandels.

De gratis samenvatting kun je HIER downloaden (rechtsboven op ‘demo’ klikken).

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>Finally after three months of updating my book it is currently being translated into English! Hooray!

The title will be: A Brand New Playground – Building Brands in the Digital Era

As I wanted to share the contents in an early stage please feel free to download and share the free summary (demo). You can find it HERE.

The main topic of the book is how games can be used to achieve marketing objectives in the digital era.

The first chapter basically describes the different platforms, genres and provides a historical overview of games throughout the past.
The second chapter describes the consumers that play games. Ten years ago it was merely kids and teenagers playing games, but the past five years we have seen that mothers and elderly are playing online games more and more.
The third chapter reveals a lot of cases that support objectives within the marketingmix, on product-, price-, place, personnel and promotional matters.
The fourth and final chapter reveals how games can be put to use within the field of Brand Management and Marketing on a theoretical level. I have developed three models that help agencies, organizations and brands to develop concepts that build bridges between them and the target audience.

Amongst them are the Branding Checklist, The Brand Play model and the CoCha-model (gotcha!).

Have fun reading it, share the pdf with friends and collegues and tweet your feedback to:

@BartHufen or #BrandNewPlayground

Please feel free to join my community on Linkedin called BrandNewGame

Bart

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>I am really honored to speak during Trendsfactory 2011 next to people like Stephen Fellinger (Spin Awards), Martijn Aslander (Lifehacking) and the crazy Cor Molenaar (Shopping 3.0) and many others.

I recommend all Dutch internet marketeers to subscribe to this event NOW as we will present the future of internet, social media and using games as a marketing tool. We will present the future of your marketingmix related to product, price, place (innovative distribution), people (training) and promotion (marketingcommunication).

To read more information about the event or to subscribe, check this link:

http://www.trendsfactory.nl/

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I am happy to announce that my book has been chosen by Kluwer to be part of the TOP 10 Management Books in 2010.

Apart from that I can announce that the free English summary is almost finished and will be available for download from the 1st of January 2011. (1-1-11 😉

This is the link to the English part of the website for my book (A Brand New Playground).

The book will unveil the latest insights in digital consumer behaviour, provides an overview of the games industry in the past 30 years, provides about 30 case studies categorized in product-, price-, place-(innovative distribution and micro-transactions), personnel and promotion-related objectives and presents three models how games can be used in the field of brand management and marketing.

 I hope you will enjoy it!

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I am presenting my vision on the new media landscape during the Marketing RSLT Summer school* and will reveal some new cases how you can use games as a marketing tool.

Feel free to subscribe before upcoming August 15th here – all my relations will get their second workshop for FREE!

Be sure to fill in ‘BrandNewGame / Bart Hufen’ in the ‘opmerkingen’ field at the bottom of the subscription form.

* Bloemendaal 25th of August 2010 – The Netherlands.

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