Event – Laat op je werk spelen

By exception a posting in Dutch!

Inmiddels ben ik begonnen met het plannen van een nieuw boek: ‘Laat op je werk spelen!’ Omdat ik graag input wil van Learning & Development en HR professionals nodig ik je uit om gratis naar de inspiratiesessie te komen tijdens Festival of Games in Amsterdam op woensdag 24 april. Daar zullen twee opdrachtgevers hun case presenteren waarvan de resultaten om te smullen zijn!
Verder zou ik graag vernemen wat jouw top 5 HR uitdagingen zijn binnen de organisatie waar je voor werkt. Komt dus allen in grote getallen!

Het trainen van personeel is kostbaar en het resultaat is niet altijd helder. Sterker nog, uit onderzoek blijkt dat het effect binnen enkele weken al is uitgedooft. Games worden als trainingsmiddel steeds vaker succesvol toegepast. Deze games worden ontwikkeld voor bijvoorbeeld het opleiden van personeel op het gebied van sales, compliance, HR, brand awareness etc.

Serious gaming gebruikt spelbeleving om bewustwording en verandering van houding en gedrag te bewerkstelligen, waarbij de speler in een veilige omgeving kan experimenteren en fouten mag maken. Games bevorderen actief leren (learning by doing) binnen een relevante en veilige context. 

Bart Hufen – auteur van het boek ‘Laat met je merk spelen’ – toont tijdens deze sessie op het congres Festival of Games aan de hand van drie projecten samen met opdrachtgevers hoe games succesvol worden ingezet als trainingsmiddel voor verandermanagement bij ABN Amro en Schiphol Airport en als middel om upselling & cross-selling te verbeteren bij Ziggo.

“Games zijn zeer geschikt omdat ze inhaken op onze basis motivaties als competitie. Het spelen van een game vereist 100% aandacht, alles is meetbaar en boven 1.000 medewerkers is de inzet van een game voor gedragsverandering zeer kosten efficiënt. Bovendien stimuleer je ‘leren van ‘verplicht’ naar ‘vrijwillig’ doordat games gebruik maken van ‘intrinsieke motivatie’!
De resultaten bij diverse opdrachtgevers waren dat tot 70% van de medewerkers de games gemiddeld tot 3 keer toe vrijwillig speelde. “

Gratis inspiratie en praktijk cases op 24 april 2013


9:30 uur               Inloop
10:00 uur             Inleiding Bart Hufen
10:20 uur             Case KPN i.s.m. IJsfontein
10:40 uur             Case ABN AMRO Dick Krikke
11:00 uur             Q&A
11:30 uur             Einde en koffie!


De Overkant, Gedempt Hamerkanaal, Amsterdam Noord

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Game Design Explained in 3:33 minutes…

Check out this model of Gameplay Mechanics that I developed and the short video with explanation how I look at game design and share your thoughts. Maybe I left things out that you feel are essential, but I tried to keep it as simple and generic as possible. I hope you like the voice over… it’s inspired by Fallout 2…

10 Health Benefits of Playing Games…

This is me…

Thanks to http://kontrollhamster.de/74010/blog

Transformers in Germany

Check out this HUGE Transformer in Germany – Kassel.

Of course I beat the crap out of him that night…

There is also a great ‘Castle’ and ‘Fortress’ on a mountain there… check the short film below…


SAM 13 Marketing Event – Keynote Bart Hufen

State of the Art Marketing event 2013

They are coming… a horde of innovative, creative and confident youngsters. Generation Y. Students and young professionals from a limitless generation who want to distinguish themselves. Generation Y differs a lot from previous generations and many companies struggle to understand them. Although they can be peculiar sometimes, they are and will be your new employees, customers and clients.

Learn about them and their way of marketing and communication at the State of the Art Marketing Event on the 25th of January 2013. Organized by the students of this generation. With game-changing themes such as employer branding, scent marketing and co-creation. For more information go to www.sam2013.nl.

For those of you who missed me and want to see me, I will be the keynote speaker and talk about Games as a marketingtool 😉


The picture above was the ‘first hit’ I got when typing ‘Sam13’ into the Google search box… Apparently, Sam (the girl in the picture I presume) has uploaded at least 13 pictures of herself on her blog 😉

The event I am talking about is visualized below moehahaha

Bart Hufen tijdens 24-uur van Reclame na Bill Clinton

For my Dutch followers a short impression of the essence of my book ‘Laat met je merk spelen’! The most important message is that the gaming industry continues to grow spectacularly, especially the ‘applied gaming’-sector as we call it. Besides that I stress that advertising agencies should hire specialists to develop effective game concepts instead of their own art directors that have not studied game design….
Bill Clinton was the keynote speaker that day by the way… unfortunately I was too busy that day to actually see his talk… ;-(

Compliance Training 2.0: through Gamification

We released our compliance game in October 2012 here in The Netherlands for 2.500 employees of Ziggo (a cable, internet and telephone company). It was a great succes as you can read here: http://www.brandnewgame.nl/bizz/projects/

The company below has a different proposition and chose to use a more ‘realistic’ cartoon style than we did, but it looks like a nice alternative and a great adventure compared to classical training, to ssay the least: it’s interactive!

Learning through games at schools

The University of Phoenix did a great job getting this message across with this video…It explains how we can learn by using computer games. “The blur between learning and playing should be even more blurrier…”


And let’s be really clear: everything in this video also applies to adults! We are ALL humans, young, old, men, women, black, yellow, red, white, blue or whatever color you like to have… Playing Games is in our DNA, whether it be political games, taunting games,  sexual games, learning games… it’s all gameplay on this playground we call earth…

Recruitment through games?

This Danish company  was looking for good front-end developers. Of course these guys like to play games as well, so they started an in-game promotion with posters in the free online game Team Fortress 2. Check the video to know how it worked and how many applications they got!

Of course the american army has been doing so since 2005 and it has proven to be their most effective tool to find new recruits! You can read more about that on my blog here: http://gamingandbranding.blogspot.nl/search?q=america+army