Let Them Play With Your Brand

>This is the presentation I recently held at the Marketing Information Event in Rotterdam and the day after at the Cc_Live Interaction event in Den Bosch. Go Check it out!

Bart Hufen presented at the Marketing Information Event in Rotterdam

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Just got back from two days of Marketing Information at the event in Rotterdam.
My presentation was about gaming as a marketing tool – of course, but the session after mine was about product development through consumer involvement. Something I believe in and will have elaborate cases in my book (check Lego Factory on the search engine below). It was amazing to hear that from the six groups that took part in the workshop, four of them came back predicting an imaginative concept for Bol.com would be something with gaming…. I am not making this up!

My presentation was about the future of branding, which comes basically down to:

1. Be remarkable to be noticed
2. Continuously evolve your brands and products
3. Invest in your relationship with consumers

Apart from that I described the gaming industry and the ‘gamer’ – sharing three slides from Today’s Gamer research by TNS-NIPO.

In the end I showed 5 cases, which are also available at BrandNewGame/cases

If you wish to check out my presentation go to the ‘news’ section from next week.

Shaping Your Brand Future 2010 – BrandNewGame Brand Management

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Review: Grolsch Game, airhockey met bierdopjes > Nieuws > iPhoneclub.nl

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Review: Grolsch Game, airhockey met bierdopjes > Nieuws > iPhoneclub.nl

It doesn’t get easier than this in my opinion: a Visually Adapted (branded) game of Air Hockey, sponsored by Grolsch.

Ideal for some easy gameplay while drinking some pints with your friends or on your own while waiting for your friends…
I guess the game will become harder and harder the more you drink…

Dutch Government supporting gaming industry 3 years

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2g@tthere Dutch Games go Global
Major Participation of the Dutch Gaming Industry at the GDC – The Worlds Main
Meeting Point for the Gaming Industry.
Dutch Game Developers have become Masters in building International Illustrious Games. On account of Continuing Growth the Dutch Government has Anchored a three year commitment supporting International Expansion and Profiling the Dutch Gaming Industry.
“2g@tthere” Dutch Games Go Global” is a Collaboration of the Dutch Government, various Industry Representatives, Regional and National Governments, Knowledge Institutes and the Industry. “2g@tthere” Dutch Games Go Global” will make its first international appearance with the Holland Pavilion at the GDC 2009 in San Francisco.

Gaming: Alive and prosperous in Holland
As a Small and Enterprising Country Holland has always been very Internationally Oriented. Dutch Game Industry has profiled itself Globally and Prominently in the Last Decade. Dutch Game Developers have proved themselves to be Top Players in the Gaming Industry.

Dutch Industry Facts
Even the Dutch themselves are pretty hooked on Playing: 72% of the Dutch population spend 4.9 hours per week playing games. The Dutch Gaming Industry has a Growth Rate that is 50% higher than any other Industry in Holland. Approximately 250 Organizations and 2500 Individuals are involved in the Dutch Gaming Industry. The estimated Market Value of the Dutch Gaming Industry will represent 350 Million Euro in 2012
The Next Step Since the GDC is the Main Meeting Point of International Game Developers, Partners and Publishers, the Representation of the Dutch Gaming Industry at The GDC 2009 is a Solid Sequel in their Ambition to Conquer the Gaming Industry.

Mindshare Netherlands – Het Wereldwijde Media Netwerk – OLA Waterspelen

>Mindshare Netherlands – Het Wereldwijde Media Netwerk – OLA Waterspelen (Dutch video – sorry). An impressive case by Ola. The waterolympics. Where children could compete in reallife playing various games in and around water to promote the non-fat icecreams by Unilever. Great results as well and great brand engagement if you ask me! I would love to give advice how you can translate this experience into an online portal of minigames inspired by this real life (yearly?) event.

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